Have you ever wondered how the two companies can offer similar services, but one is good and the other is bad. I believe that one cause of poor service offering is rooted in the culture of leadership and organization. Usually there is a culture of arrogance that starts with leadership, but it permeates throughout the organization. These companies become complacent and aloofly feel that their offer is large (as is), and refuse to listen to feedback from customers. Please understand that I do not think the customer feedback.
If you are already customers, most companies (even arrogant ones) will listen and even ask for feedback kupca.Povratne information I think that perspective, those who have recently purchased and those in nisu.Uvid what about your offer is compelling, and what is not, lies within this group. Possession of this customer knowledge is invaluable for any organization looking to grow and develop its offer to one that customers can not refuse. Where can you get this valuable information?
This information comes from the sale of Stars.
If you have trouble spotting them,
Look here
They are consistently in the top half of their sales performance indicator list for the production of income. They have the ability to a great sales presentation, the ability to sell when others are not, and the ability to manage their time effectively. But one thing that often gets overlooked is that the best salespeople in the world are a kind of corporate special forces. They are Commandos in the war against mediocrity. They are fierce competitors, always on guard against anything that could jeopardize the business that they have earned, and most of all, the voice of the customer for their organization.
Management of top performers is not always easy zadatak.Balans be struck between the challenge of being the best you can and leaving them alone so they do not feel micromanaged. Anyone who has managed, operated, or was the top sales performers can attest to many personality quirks that come with elite performers. However, the common thread among the best of the best is that they have little tolerance for anything that might tarnish their reputation. In this sense, when the company they represent drops the ball, they squeakiest wheel. Each company would do well to listen carefully to their most successful, and to adjust their operations accordingly.
Upper Management Eclipse
It is common these days to see sales management executives concerned primarily with the appearance of their performance, rather than the effectiveness of it. A lot of times, and sales managers to focus more on what will look good on their direct reports instead of focusing on how their company can do well for your most important investors -. Their customers
Often times, organizations get stuck doing the same thing over and over again, but in today's economic climate just does not cut it. Listen to your sales leaders - they have direct knowledge of how your company is perceived by those who are truly important. If you want to know where to invest in their offer, if you want to know what initiatives continue, and if you want to know how to really do as a company, just ask the top sales performers. Better than any crystal ball to see who's very lives depend on living up to their word. When their words depends on the performance of others, sellers are understandably sensitive when other people do not live up to their end of the bargain. Each salesperson is the job description, right along with new business development goals, there should be a part of who appoints them, and clearly express them with the task of maintaining their own organization's responsibility to fulfill their promises.
No one else has this depth of insight and clarity of vision in the things that make or break sales effectiveness. No other department has this level of motivation to get and keep customers. We all know that the sales force, the lifeblood of any organization. Even if your salespeople are telling you things you do not want to hear, even if you have some serious doubts about their motivation for it, try to collect some thread of truth of the things they say. It could just be that you will find that the words and thoughts of your sales stars are indeed prophetic and can help you avoid fiscal disaster. My recommendation is, if you currently do not have a forum for sharing brutally honest feedback, to put it on top of your to do list, you'll thank me later
.Obviously, this type of "voice of the sales / voice Prospect Forum should not be allowed to supplant the sales activity, but if you hire the right people, it will not be a problem.
Please share your ideas for establishing an effective forum to sell entry.
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